''Bringing fine wines to friends''
Discover hidden wine gems from family vineyards across Europe and Switzerland
OUR CONCEPT
We keep it personal: bringing fine wines to friends and their friends. We encourage and ask for your feedback so that we can shape future wine selections according to what has been appreciated.
01
We carefully select great French and Swiss wines which are not widely available in Singapore.
02
Our vision is to offer our customers fantastic quality wines at the best price.
03
We import our wines directly from Europe, and a new delivery arrives in Singapore every few months.
04
We prepare a small list for each order so that you can easily make your selection and refill your cellar in just a few clicks.
OUR SPECIALITY
With a European offer, we focus significant attention on Swiss wines, representing, on average, 2/3 of our inventory. This results from a desire to propose niche, specific, and low-production cuvées.
WINECIRCLE STORY
A story of passionates
An idea was born
Frustrated with Singapore's limited wine selection and high prices. We organised our first wine pallet import from Europe. This initiative was guided by Alexandre Equey, best friend and wine seller from Geneva.
WineCircle in the cradle
Following the success of our first import, we decided to transform our informal wine import into a proper business. We launched the first version of the WineCircle website, making it easier for our friends to access quality wines.
Land of opportunities
With the steady development of WineCircle, new opportunities arose. The very first Swiss Wine Week 2023 were one of them. A week of events dedicated to promoting Swiss wines in the company of the winemakers and in partnership with SwissWine Promotion.
WineCircle 2.o
The summer of 2024 marked a significant milestone in WineCircle's story. Thanks to the relationships WineCircle nurtures with producers and EHL Business Hospitality School, an intern joined the adventure for a six-month internship to help us, notably the Swiss Wine Week 2024 and the renovation of our website.
To be continued
WineCircle continues to write its story, one bottle at a time. While the future remains unwritten, our passion for discovering exceptional wines and sharing them with our community remains unchanged. New chapters await, and we invite you to be part of this continuing adventure...