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Our story

Who we are?


WineCircle is a Singapore-based company dedicated to bringing the finest European wines, particularly from Switzerland and France, to your doorstep. Our journey started in 2018 when a group of friends, passionate about wine and frustrated by the high prices and limited selection in Singapore, decided to import wines themselves. With the help of my best friend Alexandre Equey, a wine merchant in Geneva, our first shipment was a success, leading us to officially launch WineCircle in 2019.


We focus on sourcing wines from small, artisanal producers who prioritise quality and sustainability. Many of our producers use eco-friendly practices, ensuring that our wines are exceptional in taste and have a minimal environmental footprint.


Every few months, we release a new selection of carefully chosen wines, including reds, whites, rosés, and sparkling. Our direct import model allows us to offer these wines at competitive prices by eliminating unnecessary intermediaries.

WineCircle is more than a wine distributor; it’s a community of wine lovers who value quality, sustainability, and the joy of discovering new wines.


Meet the team below.

Meet our team

Part-time business owner and full-time wine lover.


Jean-Marie Lagier

Co-founder - tax expert

From Geneva in Switzerland, Jean-Marie came to live in Singapore 8 years ago with his family. He now has three kids. As a full-time tax expert and epicurean, he balances the seriousness of numbers by drinking wines with his family and friends. He's also a big sport practitioner and competitor in Brazilian Jui-Jitsu.


Zhi Cong Goh

Co-founder - hedge fund manager

Born in Singapore and passionate about AI, finance and oenology, Zhi likes sharing wine and stories when he finds time to take a break from the hassle of running his hedge fund. On top of that, he raises his family in Singapore, his hometown.


Alexandre Equey

Co-founder - wine business owner

Alexandre, Jean-Marie's best friend and Jean-Marie's son's godfather, stayed in Geneva, his hometown, to live and raise his own family. He opened his own wine business there, where he provides wine for restaurants and private customers, and expertise that greatly helps WineCircle in its own operations.

https://www.thespecialone.ch